Strategy Simplified S18E27: Intro to Casing (9 of 10): EY-Parthenon M&A Case - Rapid Buses
Jun 30, 2025
25:29
In episode 9 of our Intro to Casing series, we break down a classic M&A case with a market sizing element. Inspired by EY-Parthenon’s private equity work, this case features a Pan-Asian PE firm evaluating the acquisition of Rapid Buses, a Malaysian bus manufacturer.
Join Ed and Jenny Rae as they estimate total bus demand in Malaysia, assess buyer types, and consider expansion opportunities - all key steps in a commercial due diligence.
Perfect practice for interviews with EY-Parthenon, Strategy&, Bain, and other firms that focus on M&A and PE.
Key Takeaways:
- How to structure a PE-led M&A case with market sizing
- Estimating demand using top-down segmentation
- Identifying drivers of an attractive market for investment
Additional Resources:
- Consulting prep programs: Black Belt (8+ hours of structured interview coaching, optional resume edit); SuperPrep (20+ hours of end-to-end strategy + coaching, optional resume edit)
- Free consulting application deadlines tracker
- Download a step-by-step Case Prep Plan (free)
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