Beyond 7 Figures: Build, Scale, Profit Conversation Economy: How Authentic Dialogue Replaced the Old Sales Playbook feat. Jerson Mellizo
Look, I've been in this business long enough to recognize when something fundamental shifts, and the conversation economy we're experiencing right now is exactly that - a complete transformation of how we approach outbound marketing. Gone are the days of those old pitch-heavy tactics that used to work so well. In this episode, I sit down with my incredible teammate Jerson Mellizo to dive deep into why the traditional sales playbook has completely fallen apart and how authentic conversations have become the absolute key to outbound success. We get into the nitty-gritty of how buyer behavior has completely evolved - these prospects today are doing their homework like never before, and if you're still trying to pitch them in the first conversation, you're going to get shut down every single time.
I've got to tell you, Jerson has been absolutely instrumental in transforming our outbound department over these past five years, and I mean that from the bottom of my heart. When we started working together, our outbound was in its infancy, and now it's become one of our top-producing lead generation channels - and that's largely because of his dedication and innovative thinking. This guy manages our entire outbound operation from the Philippines, and he's created these incredible profitable experiences for our business coaching clients who come to us wanting to grow faster, generate more predictable revenue, and finally get their businesses less dependent on them as founders. His track record speaks for itself - 72% email open rates, helping businesses generate $10K monthly through organic processes, and personally producing PHP 16,000,000 in gross sales. But here's what really gets me: at our recent workshop, 95% of the attendees were literally clapping for Jerson because of the relationship he'd built with them. That's the power of his conversation-first approach, and it's something every business owner needs to understand.
KEY TAKEAWAYS:
- The traditional outbound playbook of rapport-building, goal identification, challenge discovery, and immediate pitching has stopped working because everyone recognizes the pattern.
- Modern buyers are significantly more discerning than five years ago, conducting extensive research and consuming hours of content before making purchasing decisions.
- The new outbound strategy focuses on starting authentic conversations rather than pushing immediate sales agendas with complete strangers.
- Successful outbound marketing now optimizes for content consumption rather than direct conversions, allowing prospects to build trust naturally.
- The progression from conversation to consumption to conversion can take up to 365 days, requiring patience and consistent value delivery.
- Every conversation should move prospects toward consuming more content, whether through reports, workshops, videos, or educational materials.
- Caring is a competitive advantage, and authentic conversations that prioritize serving others naturally lead to business opportunities.
- Outbound is a broad category with multiple strategies, so if one approach isn't working, it's the strategy that needs changing, not the entire outbound concept.
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