Today's guest has been serving our industry longer than I've been born (sorry Paul) and he brings bags of experience to this episode.
He shares fantastic advice on how to get the best out of direct mail and offers great expertise from someone who was working the difficult markets of the late 80s/early 90s and the 08/09 recession.
Never standing still and always looking to constantly move the needle in his business, this is not one to be missed.
