Authentic As F*ck with Sun Yi

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Episode 1: Behind The Scenes Of Building A Personal Brand w/ Elizabeth Brody-Waite

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Aug 17, 2020

01:26:46

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Episode notes

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ANECDOTE

Hesitation Before Hiring Sun

Elizabeth and Michael hesitated to hire because they felt unworthy of Sun's past clients.
They ultimately decided they could afford Sun and moved forward with the relationship.

insights

INSIGHT

Perfection Hurts Progress

Perfectionism stalls personal brands because people fixate on aesthetics over message.
Sun says top creators prioritize value over perfect production.

question_answer

ANECDOTE

Book Writing Took a Toll

Writing Michael's book drained family time and caused resentment during the process.
Elizabeth hasn't opened the finished book since release because of how grueling it was.

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I'm the Wife of a Man Whose Attempt in to Build a Personal Brand, Michael Brodywait

01:29 • 2min

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I Think You're Frozenin Et, This Is Ow.

03:17 • 3min

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Wene Ha a Weno Singeledes Atabut, Wen't Eat Ta Cigar, No.

06:28 • 2min

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I Love Her, Like, You're Right, Leg

08:12 • 2min

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Is It Hard Luck to Remember That When You're Doing It?

09:49 • 2min

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We're in the Middle of Building a Personal Brand, and We're Working on Writing a Book.

11:49 • 2min

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The Impact Versus Exacly Spotlight

13:25 • 2min

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I Was on the Taor to Like, Tha, I Disen Totally See That.

15:24 • 2min

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How to Start a Business

16:56 • 2min

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The New York Tom's Best Cellar List

18:44 • 2min

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The Pandemic, Um, It Happened to Us

20:51 • 3min

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You're the Person Behind the Scene, Running the Scene

23:49 • 2min

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You're Like Your New Lottery

25:52 • 2min

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Are You a Scare, or a Total Scare?

28:07 • 2min

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You Can't Just Tell an Attic to Just Stop Using Drugs.

30:01 • 4min

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Curated Authenticity Is What We're Saing Now

33:32 • 3min

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Is This Me Being Authentic?

36:34 • 2min

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Authenticity Is So Key in Building a Person of Brand

38:18 • 2min

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The Truth Can Change, Like the Whole Truth

Is Your Identity, Is It Your Identity?

44:46 • 4min

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You're Not Going to Love Me Less if You Change Your Mind, Right?

48:31 • 2min

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I've Never Seen J Sheddy Grow His Bread as Fast as He Does

50:34 • 2min

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What's the Next Gold Rush?

52:09 • 2min

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The Biggest Mistake That Most People Make

53:46 • 1min

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Building a Personal Brain

55:15 • 2min

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You Have to Have People Around You That Are Not Just Men and Women

57:29 • 2min

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Investing in the Right Way

59:11 • 2min

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You Can't Build Your Business Without You

01:01:06 • 2min

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You're a Calling, Right?

What's So Amazing About Us?

01:06:36 • 2min

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You Can't See It Any Other Way

01:08:20 • 2min

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Is That How You Grow?

01:09:58 • 2min

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Chronic Pain Is Not Like Most People That Have Chronic Pain

01:11:40 • 2min

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How to Move Up in Your Life

01:13:21 • 2min

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Is That What Running a Business Is?

01:15:06 • 2min

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The Dream Team Would Be Like the Three of Us

01:17:10 • 1min

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Jessie Asler - Aahoa Ame

01:18:38 • 2min

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David Goggins Is the Perfect Model to Follow

You Have to Stop Trying to Inspire People

01:24:04 • 3min

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On the 1st episode of Authentic As F*ck Podcast, Sun and Elizabeth discusses how they started working together on Elizabeth's husband Michael Brody-Waite's personal brand.

They discuss mistakes they've made in building a personal brand, importance of authenticity and confidence, taking risk and embracing change, and much more.

SHOW NOTES

About the podcast. [0:20]

How Sun and Elizabeth met [1:05]

Caring about everything being perfect [5:13]

Back to how Sun and Elizabeth met [10:55]

Not wanting the spotlight of a personal brand [12:40]

Launching a business vs personal brand [17:16]

How COVID affected our businesses [20:16]

What nobody talks about in building a personal brand [25:40]

If you're trying to be authentic, you're not authentic [32:35]

Lack of confidence and authenticity [37:25]

Your message can change and that's okay [47:02]