Episode 1: Behind The Scenes Of Building A Personal Brand w/ Elizabeth Brody-Waite
Authentic As F*ck with Sun Yi
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We're in the Middle of Building a Personal Brand, and We're Working on Writing a Book.
In the middle of that, we were also in, one of the primary reason thatwe were looking to invest in marketing was not only to build a personal brand, but we were working on writing a book. The book was a big part of a what michael's always wanted to do, and he's been driven to share this message. So we wanted to put everything we hod behind promoting and marketing the book. And in a lot of ways, we didn't want it to be michael brodewaite,. like he wanted the comerem name, and it did have a name, a i mea th ur c operates under a leader, confidential, like,
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