67. Local. Honest. Viral. The Formula That Works in 2025 Ft. Sam Hunter

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In this episode of The Complete Agent Podcast, Dave Warburton is joined by James Kendall, Ian Storey, and special guest Sam Hunter for a deep dive into what’s working—and what’s not—in the world of estate agency today.

From lead generation and high-end sales to market trends and pricing pressures, the conversation covers the real challenges agents face in a shifting market. The group shares insights into the power of authentic communication, the rise of ‘edutainment’ in marketing, and why agents must embrace social media to stay relevant.

They explore how viral content is changing the way clients engage with agents, why local insights matter more than ever, and how consistency and trust are key to long-term success. Packed with real-world advice and honest reflections, this episode is a must-listen for any agent serious about growing their business through smarter, more engaging marketing.

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