64 | How To Be The Last Tab Someone Has Open: Brand Voice Guides, Client Experience Copy, and Messaging That Sticks with Andrea Shah

There are so many ways to market your business, but one of the most underrated tools? Client experience copy and building a brand voice guide.

Everyone talks about sales emails and conversion-driven copy, but what about the emails and messaging after someone inquires? From your inquiry forms to your follow-ups, proposals, and even your contract emails—every touchpoint is an opportunity to reinforce your brand voice and create a seamless client experience.

If you’ve ever struggled with writing client emails that feel personal and efficient, this episode is for you! We’re diving into how to craft copy that sounds like you, helps you stand out, and makes the entire client journey smoother.

 

🎙️ In This Episode:

• The key to making client communication effortless but personal
• Why inconsistent messaging is costing you clients (and how to fix it)
• How to make your brand voice stick (without falling into clichés)
• The power of pre-written templates—and how to actually use them

Links Mentioned: 

• Read the full shownotes: https://thekarareport.com/64
• Learn more about working with Andrea: https://andreashah.com/
• Follow Andrea on Instagram: https://www.instagram.com/andreashahcopy/
• Instagram post referenced (about not needing a big personality): https://www.instagram.com/p/DGEA2O_p92P/?img_index=1
• Learn more about working with our marketing agency here: https://thekarareport.com/services
• Follow me on Instagram: https://instagram.com/thekarareport