This week on Commercial Real Estate Secrets, I chat with Carson Baird—industrial and land broker based in Southwest Florida and proud twin dad—to talk about the power of social selling in commercial real estate. Carson shares how his consistent presence on LinkedIn helped him break into a competitive market, close a $3.2M deal, and build a nationwide referral network—all while raising newborn twins.

🔑 What You’ll Learn:

How Carson transitioned from entitlement work to brokerage
Why posting online isn’t about “the kill”—it’s about compound trust
How consistent LinkedIn content helped him close a $3.2M deal
Tips for junior brokers trying to break into CRE without a “gray-haired” network
What the “long tail” strategy is—and how to use it to win small deals early
The unexpected value of creating community with other brokers online

If you’re a young broker looking for a roadmap or a seasoned pro skeptical of social media, this episode offers a fresh take on the modern brokerage playbook.

Connect with Carson: LinkedIn

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This $3.2M Deal Started With a LinkedIn Post—Here’s the Playbook