Mass Appeal #24. How to Leverage AI for Growth Marketing - Norman Nielsen (Omio)
Jan 29, 2025
32:30
Questions Norman answered in this episode:
- Tell us about your background in growth.
- What is Omio?
- Do you have localized marketing support in each market? Or are you able to centralize most of what you do in Berlin?
- What are some of the biggest hurdles you face when penetrating a new market?
- Why are you a big proponent of AI? How do you use it?
- What is AI incapable of helping you with today?
- How is your team leveraging AI around engagement and loyalty?
- How do you port data into AI models?
- How do you discern what is a good AI solution from others?
- How much is this about training your employees how to effectively prompt AI?
Timestamp:
- 3:13 Norman’s background
- 8:24 What is Omio?
- 10:03 The future of localization for foreign markets
- 12:18 Hurdles to breaking into new markets
- 14:00 5 ways AI enables his life
- 15:45 Limitations of AI (it’s not creativity)
- 19:15 AI for engagement and loyalty
- 21:55 Tools to port your data into AI Solutions
- 24:29 The 5 foundational AI models
- 25:55 A/B testing AI content and training LLMs
- 28:28 Training your employees to prompt AI