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Guest Joel Marcus, CEO of Alexandria Real Estate Equities, discusses the future of Lab Real Estate and the role it plays in the growing life science industry. The podcast also delves into the challenges and potential opportunities in the alcohol and cannabis industries, including the success of Modelo and the tough path to profitability for Tilray. The chapter on AgTech explores the rise of the industry and the high demand for sustainable food sources and nutrition.
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Quick takeaways
- Constellation Brands focuses on successful advertising campaigns to drive the rapid growth of its number one US beer, Medello, targeting the Hispanic community for expansion and further opportunities.
- While Constellation Brands dominates the beer market, it faces challenges in the wine and spirits sector, recognizing the importance of diversifying its portfolio to maintain growth.
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Constellation Brands leads the US beer market with Medello
Constellation Brands, a portfolio of beer, wine, and spirits brands, is the proud owner of the number one US beer, Medello. The company has heavily invested in brewing capacity in Mexico to support its growth. To maintain its position at the top, Constellation Brands relies on successful advertising campaigns, which have proven crucial in the beer industry. By targeting the Hispanic community and expanding from there, the company has found success in reaching its core audience and has a great opportunity for further expansion.
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