Motley Fool Money The Future Of The American Drinker
Oct 5, 2023
Bill Barker, a Motley Fool analyst specializing in the alcohol industry, dives into the evolving drinking habits of Americans. He discusses the meteoric rise of Modelo beer, advertising's critical role, and the potential rebound of wine and spirits. The conversation shifts to cannabis, where Tilray's profitability challenges are highlighted. Later, Joel Marcus, CEO of Alexandria Real Estate Equities, explores the resilience of life sciences real estate post-pandemic and the impact of agricultural technology on the future of crop development.
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Beer and Advertising
- Beer companies are essentially advertising companies that happen to make beer.
- Their success hinges on effective advertising campaigns, as seen with Bud Light's recent struggles.
Modelo's Target Audience
- Modelo's success is driven by connecting with the growing Hispanic population.
- Their effective ad campaigns cater to this core audience.
Modelo's Unconventional Ads
- Modelo's advertising campaign features a grandmother making tortillas.
- This unconventional approach has proven successful, demonstrating their understanding of their target audience.
