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The Future Of The American Drinker

Motley Fool Money

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Investing in Alcohol and Cannabis: Market Dynamics

This chapter explores the challenges and opportunities within the alcohol investment landscape, focusing on companies like Boston Beer and Constellation Brands as they adapt to shifting consumer preferences. It highlights Tilray's strategic moves in acquiring alcohol brands and diversifying into the beverage sector amid changing drinking habits, particularly among Gen Z. Additionally, the discussion addresses the current state of the cannabis industry and its potential impact on alcohol investments, emphasizing the importance of brand loyalty and strategic growth.

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