Bloomberg Daybreak: Asia Edition features Mark Gurman discussing Apple's AI plans, Julie Johnsson on SEC's Boeing probe, and Richard Harris' market outlook. Topics include Apple's use of data centers, Boeing's safety claims, and market resilience amidst crises.
Apple is leveraging M2 Ultra chips in data centers for powerful AI processing tasks, enhancing cloud-based solutions.
Apple is exploring collaborations with Google and OpenAI to integrate external chatbots into future iOS versions.
Deep dives
Apple's AI Strategy with M2 Ultra Chips
Apple is utilizing its M2 Ultra chips in data centers for advanced AI processing tasks that require more power. These chips aim to enhance cloud-based AI solutions for tasks like text summarization and image generation. Apple's strategy involves running simpler AI tasks directly on devices like iPhones and iPads, while relying on data centers for more complex AI functions.
Apple's Potential AI Partnerships
Apple is reportedly in talks with companies like Google and OpenAI to collaborate on AI innovations. While Apple has developed internal AI models, it is looking to incorporate chatbots from external sources like Google Gemini and OpenAI into future iOS versions. Talks with OpenAI have intensified, pointing towards a potential partnership expected to materialize by June.
Apple's Misstep with iPad Advertising
Apple faced backlash for an iPad ad featuring the destruction of physical creative tools in favor of the iPad's thinness. The ad portrayed a narrow perspective that alienated audiences by implying a disregard for traditional creative mediums. Critics deemed the ad as missing the mark and showcasing a lack of empathy for artistic tools and processes. Apple's attempt to emphasize the iPad's sleek design backfired, highlighting the need for a more thoughtful approach to advertising.