two & a half gamers 🎯 Hunting Sniper Review: Old game, new UA = SERIOUS Money!
Hunting Sniper should not be winning. But it is. The game looks like it was built in 2016–2018, runs a Golf Clash–style betting economy, and has almost zero innovation in core mechanics. And yet, it’s doing ~$200k per day, outperforming genre veterans like Hunting Clash by nearly 10×.
This episode matters because it exposes an uncomfortable truth:
You don’t need a great game. You need relentless UA, extreme creative volume, and zero shame about fake gameplay.
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Podcast:
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 — Why this game shouldn’t work
01:30 — First impressions and dated visuals
03:10 — Golf Clash–style betting economy
05:00 — Weapons, shards, and gacha loops
07:20 — Easy to play, hard to master shooting
09:30 — Why score bonuses really matter
11:10 — Monetization basics and missing placements
13:10 — Revenue comparison vs Hunting Clash
15:00 — Creative volume shock (5,000 ads)
17:20 — Fake gameplay and PC footage usage
19:40 — Why competitors can’t keep up
21:40 — Is this all just UA?
23:30 — China factor and lean teams
25:00 — Final takeaway
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Please share feedback and comments - matej@lancaric.me
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