Creating RAD Products

Welcome back to Business Unfiltered with Mercer and Jeff Sauer today's topic is Creating RAD Products:

• Introduction to RAD Products: Jeff and Mercer introduce the concept of "RAD products," emphasizing the importance of focusing on results, actions, and delivery in product creation. They highlight Amazon's strategic approach to defining results before building products, using the Kindle as an example.

• Defining Results in Product Creation: The hosts discuss the strategic value of focusing on the result for users, which could include saving time or achieving a specific outcome. They stress the significance of benefits for both users and the company, particularly for service providers.

• Benefits vs. Features in Service Provision: Jeff explains how service providers should emphasize their benefits, such as reducing risk, rather than just features. Mercer and Jeff discuss aligning product benefits from the perspectives of the user, the company, and the team for market success.

• Confirming Benefits Through Actions: Mercer discusses the importance of validating product benefits through actions like surveys before investing resources. He emphasizes ensuring the team has the skills and capacity to deliver the confirmed benefits to various stakeholders.

• Delivery and Management of the Product: They discuss how crucial delivery is for meeting deadlines and budgets, and maintaining customer loyalty. Jeff shares examples from Microsoft's different delivery approaches and highlights the role of management in successful product delivery.

• Real-World Example Measure U: Mercer presents Measure U as a real-world example that consolidates multiple logins into one platform, improving user experience. They discuss the simplicity and continuous improvement of Measure U, underlining its benefits like ease of access and better delivery.