20VC: Okta Founder Frederic Kerrest on Why You Want To Be A Monopolist In A Small Market, The Biggest Challenges in Scaling Okta To IPO and Being a16z's First Ever Fund Check
May 3, 2019
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Frederic Kerrest, the Founder and COO of Okta, shares insights from his journey in building a leading secure identity management platform. He discusses the importance of targeting small markets to achieve monopolistic advantages. Frederic reflects on the challenges Okta faced leading up to its IPO, particularly balancing vision with realism during tough times. He also highlights the significance of market evaluation and the dynamics of securing venture capital, drawing on lessons from his time at Salesforce and his relationship with a16z.
Importance of founder-market fit for pursuing and investing in ideas.
Challenges faced by Okta pre-product market fit and strategies for scaling.
Strategic wisdom in building successful tech companies from Fredrick Karist.
Deep dives
The Story of Octa's Founding and Market Vision
Fredrick Karist, the founder and COO of Octa, shares the journey of founding Octa ten years ago as he and his co-founder Todd recognized the growing opportunity in software and infrastructure services. Starting with web single sign-on, Octa evolved to offer solutions like multi-factor authentication and lifecycle management, aligning with the industry's shift towards cloud services.
Lessons Learned from Salesforce Experience
Karist reflects on his time at Salesforce, emphasizing the excitement and value of innovation during their rapid growth period. He highlights the shift from on-premises software to cloud services, underscoring the clear value businesses derived from cloud-based solutions like Salesforce, which inspired him to pursue building Octa.
Founder-Market Fit and Idea Worth Pursuing
Karist discusses the importance of founder-market fit, citing examples of founders like TJ from PillPack with industry background alignment. He stresses understanding the market, being attuned to industry nuances, and having a vision aligned with the market trends as critical factors in pursuing and investing in an idea.
Navigating Tough Times and Scaling Challenges
Karist shares Octa's challenges pre-product market fit, emphasizing the perseverance, transparent communication, and hiring quality experts as key tactics to navigate tough times and scale effectively. He reveals insights on hiring strategies, maintaining capital efficiency, and selecting experienced investors to support growth.
Future Roadmap and Key Insights for Founders
Looking ahead, Karist envisions continued growth for Octa in workforce and customer identity management. He underscores the importance of substance over flash in Silicon Valley and advises founders to focus on significant innovation. Karist shares strategic wisdom advocating for thinking, resourceful decision-making, and continuous momentum in building successful tech companies.
Frederic Kerrest is the Founder & COO @ Okta, the independent and neutral platform that securely connects the right people to the right technologies at the right time. To date Frederic has raised over $415m with Okta from some of the best in the business including Doug Leone @ Sequoia, Marc Andreessen @ a16z, a dear friend of the show in Mike Maples @ Floodgate, Aneel Bhusri @ Greylock and Vinod Khosla, just to name a few. Okta IPO'd in April 2017 at a stock price of $17, today they sit at $102. Before founding Okta, Frederic enjoyed roles with Hummer Winblad on the other side of the table as a VC and also at Salesforce and Sun Microsystems on the operations side.
In Today’s Episode You Will Learn:
1.) How Frederic came to found the now public Okta having spent time with Salesforce, Sun Microsystems and Hummer Winblad as a VC?
2.) What about an idea makes it worth pursuing and investing in? Does Frederic agree with the advice he was given, "it is 70% market, 20% people and 10% product"? When evaluating a market, what characteristics make for the most attractive markets? How does Frederic think about insertion points into markets? How does he evaluate market adjacencies? Why is it so good to be a monopolist in a small market?
3.) What were some of the hardest times Okta went through? How does Frederic determine the balance between vision and realism? How does Frederic as the leader personally deal with these challenging times? How can a founder determine from their hiring process whether they have product-market fit? What were the key turnings points that contributed to Okta's success? What did you have to get right to keep scaling?
4.) A little birdy told me there was an amazing story behind the a16z investment, what is that story? How did Frederic meet Marc and Ben and how did his relationship with them evolve over time? When analysing his investor base, where did each add real strategic value? What advice does Frederic give to founders today on the theme of investor selection? What should the core considerations be?