Metrics That Matter: A Guide for Authors & Creators

Nov 13, 2024

Ask episode

Chapters

Transcript

Episode notes

In this episode, Lauren & Matt review the important metrics you need to be tracking to boost your book sales, grow your brand, and connect with a loyal audience. We take a look at social media, email, website, and customer data and share valuable tools and tips to help you make the most of the data you collect.

Watch this episode on YouTube!

Dive Deeper

💡 Check Out These Resources

Shopify | Ecommerce Analytics Tools for Online Store Owners
SparkToro | https://sparktoro.com/
ManyChat | https://manychat.com/creators

💡 Read These Blog Posts

💡 Listen to These Episodes

Episode #11 | Email Marketing for Authors & Creators
Episode #12 | Social Media Marketing for Authors & Creators
Episode #22 | Using Customer Data to Grow Your Business
Episode #31 | Your 7-Step Guide to Building an Online Bookstore

Sound Bites From This Episode

🎙️ [10:38] “A lot of these metrics are interconnected, and that's kind of the whole point in tracking them and in paying attention to them. And I know that's going to sound really overwhelming as we rattle off a bunch of different types of metrics that you should be looking at, but they really do inform each other in a lot of different ways.”

🎙️ [24:03] “If you're sending an email out once a week or once every two weeks or whatever, and you're asking people to buy your book and you're sending them to Amazon, you're not going to have the data as to whether or not they bought a book from that email.”

🎙️ [35:55] “All roads should lead to however you get somebody to purchase a book, wherever they do that. And primarily that should be on your website.”

💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!
💀 Email us at podcast@lulu.com
💀 Sign up for our mailing list.