The Importance of Proprietary Insights in Strategy

Access to AI tools has become increasingly easy and intuitive, leading strategists to inadvertently tap into the same insights that their competitors might be using. This commonality can result in generic strategies that fail to differentiate a company within its industry. Data suggests that 'Me Too' strategies are generally unsuccessful, highlighting the necessity for organizations to generate proprietary insights that inform their unique strategies. Emphasizing the creation of distinct insights is crucial for achieving competitive advantage in a landscape that's moving rapidly toward commoditized data.