Jason Cohen, founder of Gastrograph, discusses using AI to understand flavor profiles in beer and food products. Topics include predicting consumer tastes, personalizing products with AI, and envisioning a future of AI-crafted products for shared experiences.
Analytical Flavor Systems uses AI to optimize flavor profiles in food and beverages for consistency and adaptation.
AI-driven recommendation engines enable personalized consumer experiences and tailored creations in the food and beverage industry.
Deep dives
AI Application in Analyzing Flavors
Applying AI to analyze flavors in beer and food products stemmed from the need to understand and measure flavor objectively, moving beyond subjective taste perceptions. Traditional sensory science methods were limited in predictive capabilities, leading to the development of AI models to capture human sensory perception and preferences. By leveraging AI, Analytical Flavor Systems aims to not only measure tastes but also predict and adapt to evolving consumer preferences.
Gastro Graph and Predictive Manufacturing
Analytical Flavor Systems uses the gastrograph and predictive manufacturing to optimize flavor profiles in food and beverages. The gastrograph platform assesses flavor creation, modification, and destruction in manufacturing processes, empowering producers to maintain consistency and adapt to ingredient variations. Moreover, by modeling human sensory perception variations across demographics, the AI system can predict individual preferences and project taste experiences, revolutionizing product development and consumer customization.
Cognitive Marketing and Personalized Product Experiences
Cognitive marketing techniques are employed to communicate flavor profiles effectively, replacing abstract descriptions with terms that resonate positively with consumers. By deciphering consumer tasting preferences, Analytical Flavor Systems helps both small craft producers and large industry players develop successful products that align with evolving market demands. The future landscape foresees personalized consumer experiences, where AI-driven recommendation engines guide product choices and facilitate tailored creations at the individual level, revolutionizing the food and beverage industry towards enhanced consumer satisfaction and product innovation.
Whether brewing hearty stouts or crisp lagers, flavor is a fickle thing. Not only is it hard to create consistently good brew, as humans our ability to identify - and remember - flavors is flawed. Yet brands worth billions rely on creating consistent flavors. We talk to Jason Cohen, founder of Gastrograph, who is using AI to help businesses that create beer, chocolate, wine, coffee, and spirits better understand flavor.
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