The decision to cancel a 1,000+ person event isn’t an easy one, but it ultimately comes down to the health and safety of your attendees.
And unfortunately, many businesses are in the same boat right now.
In this episode, I interview Peter Isaacson, CMO at Demandbase, about his team’s decision to postpone the ABM Innovation Summit, and how important it is for marketers to be flexible. What we talked about:
- The two essential traits in marketing team members early on
- Practical strategies for being flexible after a postponement
- Why an annual vacation should be two weeks, not one
Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!
