Redemption Arcs: How Two Electrical Pioneers Are Lifting Others Up

Gilbert Ayala, President, and Victor Ayala, GM, of Five or Free Electrical Services in Sacramento, CA, join us to share their inspirational journey of transformation and perseverance.

With roots in chimney sweeping and window cleaning, the Ayala brothers built a thriving electrical business dedicated to helping others. They discuss the challenges of overcoming a tumultuous upbringing, their entrepreneurial spirit, and their commitment to giving second chances to those rebuilding their lives.

Tune in to hear how family, faith, and a passion for the trades can lead to remarkable growth — both personally and professionally.

Join us as we discuss:

• [3:39] How customer reviews impacted a service business’s branding

• [10:20] Breaking into the trades and redemption stories

• [18:52] Supporting company team members’ self-improvement

• [24:40] Why everyone deserves a second chance
  

You can find this interview and many more by subscribing to Toolbox for the Trades on Apple Podcasts, on Spotify, or here.

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