The Contemporary Worship Music Pipeline, or "Where Did The Psalms Go?" (Marc Jolicoeur) Ep. #189
Feb 27, 2025
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Marc Jolicoeur, an expert in contemporary worship music, dives into the complex landscape of worship music today. He reveals how megachurches shape what songs make it to Sunday services and discusses the industry's reliance on professional songwriting teams. The conversation shifts to the absence of lament and imprecatory psalms in modern worship, questioning whether contemporary music prioritizes marketing over theology. Jolicoeur also raises the provocative idea of reintroducing the Psalms into worship, suggesting it could enrich the emotional depth of church services.
The contemporary worship music industry is dominated by a few megachurches, influencing which songs become popular in congregations.
Modern worship songs reflect a market-driven approach with a focus on collaboration among professional songwriters rather than individual artistry.
The absence of lament in contemporary worship raises questions about emotional authenticity, highlighting the need for more scriptural and specific expressions of faith.
Deep dives
The Evolution of Worship Songwriting
Worship songs have evolved over time, reflecting shifting patterns in songwriting and their connection to church services. In contemporary evangelical culture, songs are often written by teams of songwriters rather than individuals, resulting in a collaborative approach. The prevalence of co-writing has led to multiple credits on songs, which can include numerous publishing companies, indicating a shift from homegrown, single-authored hymns to professionally crafted tracks designed for broader appeal. This change in the songwriting process emphasizes the role of marketability and the calculated crafting of worship songs to meet congregational needs.
Factors Influencing Market Penetration
The penetration of worship songs in the church market is determined by various factors including performance venues, media exposure, and congregational demands. Songs gain popularity through platforms like radio, YouTube, and church services, but their ultimate approval hinges on their adoption in local church settings. CCLI data provides insights into which songs are effectively being sung in churches rather than simply being popular on streaming platforms or radio, making church performance the key driver of a song's market success. Thus, a song’s journey often begins in a recording studio and relies on effective church leaders to popularize it within congregational worship.
The Role of Worship Leaders
Worship leaders face significant pressures from congregational expectations and the wider trends in contemporary worship music as they select songs for services. Many worship leaders feel compelled to lead songs that are trending in popular worship culture, often driven by the influence of 'mega churches' that set the tone for musical preferences. This role can become a balancing act of meeting both congregational desires for popular songs and addressing the theological depth required in worship. The need for leaders to curate songs that resonate with their communities while maintaining scriptural integrity poses a unique challenge in today’s worship environment.
The Challenge of Contextualization
Context plays an essential role in how worship music is perceived and experienced, with potential pitfalls in the misapplication of lyrics and themes. Songs with imprecatory elements or those that reference spiritual struggles can be challenging to introduce in diverse congregations that may not be ready to process lament or confrontation with God. As worship evolves, there is a growing necessity for leaders to create spaces that acknowledge the realities of suffering and doubt, much like the Psalms do. This approach not only enriches worship but helps individuals express their struggles within the context of faith, aligning worship with a more holistic understanding of human emotion and spiritual experience.
The Importance of Specificity in Worship Lyrics
The specificity found in scriptural songs, especially in the Psalms, contrasts with the often generalized language of contemporary worship music. Specific references and vivid imagery within lyrics can impact how worshippers connect with the content, fostering a deeper personal engagement and understanding of the themes being expressed. In contrast, vague or overly generalized worship music may risk losing its emotional and theological potency, failing to resonate as deeply with congregants. Encouraging specificity in worship songwriting can bridge personal experiences with scriptural truths, enriching the worship experience and fostering a more profound communal and individual connection to faith.
Who decides what worship songs we sing in church? It turns out, worship music is a massive industry, and the way songs make it from a Nashville songwriting room to a Sunday morning service might surprise you.
In this episode, Marc Jolicoeur joins The Biblical Mind Podcast to break down the business of contemporary worship music (CWM). He explains how four major megachurches dominate the industry, why most modern worship songs are written by teams of professionals rather than individual artists, and how CCLI licensing and copyright structures shape what gets sung in churches.
But is this market-driven approach shaping worship in unhealthy ways? Dru and Marc discuss whether the emotional tone of worship music has shifted, why lament and imprecatory psalms are almost absent from today’s songs, and whether churches should return to singing scripture itself.
Is the worship music we sing today more about marketing than theology? And what would happen if the Psalms were reintroduced into Sunday services?
00:00 Introduction
00:27 The Landscape of Worship Music
04:25 The Role of Songwriters and Publishing
10:35 Market Penetration of Worship Songs
16:33 The Influence of Megachurches on Worship Music
21:11 The Evolution of Christian Music
25:48 Worship Music vs. Performance Music
28:38 The Role of Ritual in Worship
31:28 Psalms and Their Relevance in Modern Worship
35:29 Lament in Worship Music
45:16 The Challenge of Lament in Worship
49:55 Navigating Worship Leadership and Emotional Contexts
54:44 Imprecatory Psalms and Modern Worship
01:00:47 The Role of Specificity in Worship Lyrics
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