Kevin Appleby and Lee share their insights on navigating the sales world, emphasizing the importance of listening, enthusiasm, and adaptability. They discuss their career paths and the value of relating to customers and understanding their needs. The conversation also covers the evolution of invoicing from traditional methods to digitalization, the importance of standardizing business processes to streamline operations, and the potential for cost savings and improved cash flow through technology and strategic partnerships. Key topics covered include: Lee's career journey from art school to sales, and what he learned about listening being more important than talking.   The evolution of invoicing from paper to digital formats, and the challenges this created for managing multiple data and delivery requirements from buyers. How integrating accounts payable and receivable can streamline invoice processing and create synergies.   Corcentric's unique order-to-cash solution that combines people, process, technology and funding to guarantee a DSO result. Insights from CFO roundtables on the changing CFO role, priorities, pain points and challenges of managing teams and stakeholders. Whether automation and AI will truly displace large numbers of finance jobs, or simply enhance productivity by automating manual tasks. https://youtu.be/JGKwr0RM5NI Links Lee Allen on LinkedIn Kevin Appleby on LinkedIn GrowCFO Mentoring Timestamps 0:00:11 - Introduction and guest introduction 0:00:49 - Lee discusses his career journey from art school to sales   0:10:15 - Evolution of invoicing and challenges of digital transformation 0:11:50 - Integrating accounts payable and receivable   0:13:11 - Corecentric's unique order-to-cash solution 0:19:20 - Shared services and outsourcing accounting processes 0:25:40 - Insights from CFO roundtables on challenges and pain points  0:31:55 - Changing CFO role, technology challenges and people management 0:35:55 - Impact of AI on finance roles and automation of tasks Find out more about GrowCFO If you enjoyed this podcast, you can subscribe to the GrowCFO Show with your favourite podcast app. The GrowCFO show is listed in the Apple podcast directory, Google Podcasts, Spotify and many others. Why not subscribe there today? That way, you never miss an episode. GrowCFO is a great place to extend your professional network. Join GrowCFO as a free member today and participate in our regular networking events and webinars.  Premium members can also access our extensive training centre and CFO Digital Toolkit. You can enrol in our flagship Future CFO or Finance Leader programmes here. You can find out more and join today at growcfo.net