Articles of Interest Push-Up Contest
Jan 30, 2026
Erin Brockovich, environmental activist who inspired the film, reflects on how the movie reshaped her public identity. Jeffrey Kurland, veteran costume designer, explains engineering the film’s signature bra and tailoring for authenticity. Zoe Kurland, radio reporter, narrates family memories, cultural fallout, teenage desire, and how costume choices ripple into identity and fashion trends.
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How The Brockovich Bra Was Built
- Jeffrey Kurland engineered Erin Brockovich's bust using pads, cutlets, and precise tightening rather than fake breasts.
- The costume team iterated fittings to make the cleavage look real and natural on Julia Roberts.
A Bra That Sparked A Global Trend
- The engineered bra became a cultural sensation with knockoffs and media obsession over Julia Roberts' cleavage.
- Jeffrey defended his work publicly when a designer falsely claimed credit for the bra.
Costume Shapes Character Identity
- Jeffrey says the character was created from underneath, meaning costume shapes the performance's identity.
- Zoe realizes a bra can be a foundation that allows confidence to radiate outward.