In this limited series of the ProductLed Podcast, Wes Bush shares the contents of his new book—The Product-Led Playbook. Each week, we’re releasing one chapter at a time, providing you with practical, no-nonsense guidance on how to build a multi-million-dollar product-led business with a lean team.

In today’s episode, Wes explores creating a frictionless onboarding experience to showcase a product’s value in under seven minutes. He introduces the Bowling Alley Framework, a strategy to direct users quickly to the value of a product by mapping out the shortest path—from sign-up to success. Wes explains that effective onboarding should eliminate unnecessary steps, label essential ones, and set up “bumpers” to guide users back if they stray. Product bumpers, like tooltips and progress bars, keep users on track, while conversational bumpers, such as emails and support messages, re-engage users who have dropped off. This combined approach helps retain new users and boosts their likelihood to upgrade.

Key Highlights:

00:44: Importance of an effortless experience for retention.
02:09: Overview of the Bowling Alley Framework.
04:36: Building a straight line for users to see value.
10:08: Adding profiling questions to personalize the user journey.
14:28: How to streamline onboarding and reduce the number of steps
19:05: Role of product and conversational bumpers to re-engage users

You can buy The Product-Led Playbook here.

Sharing Results, Setting Up Processes, and Selling Intentionally (Session 6 with Erika)