189. Building a Natural Hair Removal Empire Through Franchising with Danielle Correia of SugaringLA

In this episode, Neel interviews Danielle Correa, the CEO and founder of SugaringLA. Danielle shares her journey from discovering the ancient hair removal technique of sugaring to building a successful franchise with multiple locations. She discusses the importance of organic products, the challenges of marketing, and her decision to franchise as a growth strategy. Danielle emphasizes the significance of freedom in her life and business, and how she aims to empower others through her franchise model.

takeaways

• Sugaring is an ancient hair removal technique modernized for all skin types.
• Danielle's journey began with a passion for organic products and skin care.
• Word of mouth was crucial for building her initial clientele.
• Franchising became a viable option after the challenges posed by COVID-19.
• Marketing strategies evolved from organic growth to digital and community engagement.
• Danielle emphasizes the importance of hiring for roles she doesn't enjoy.
• Franchising requires a solid support system for franchisees.
• Education about sugaring is key to attracting new clients.
• The startup cost for a franchise ranges from $290,000 to $390,000.
• Diversifying income streams keeps business exciting and sustainable.

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Follow Danielle and her journey:

➙ Website: https://www.sugaringla.com/ 

➙ LinkedIn: https://www.linkedin.com/in/danielle-sugaringla?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

➙IG: https://www.instagram.com/sugaringla?igsh=NTc4MTIwNjQ2YQ==: