Airbnb Custom Promotions: Boost Revenue Without Lowering Prices

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Are you using Airbnb’s built-in merchandising tools to actually increase your revenue, or are your discounts invisible to guests?

In this episode of Get Paid For Your Pad, Jasper Ribbers uncovers the hidden power of OTA merchandising on Airbnb. He explains why most operators apply discounts incorrectly, how visible offers like strike-through pricing and banners boost both conversions and ranking, and the practical steps to set up promotions that work. Drawing from his team’s experience managing 38+ portfolios, Jasper reveals the frameworks that help Airbnb hosts win more bookings without sacrificing profitability.

In this episode you will learn:

• Why visible discounts drive more conversions than silent price drops
• How Airbnb merchandising impacts both bookings and search visibility
• The right way to use early bird, last-minute, and custom promotions

We also talk about:

• When to apply length-of-stay discounts for higher occupancy
• The risks of following Airbnb account manager advice blindly
• Why custom promotions can sometimes show a discount without lowering your price

Keywords: Airbnb discounts, OTA merchandising, Airbnb revenue management, short-term rentals, pricing strategy, booking conversions, Freewyld, custom promotions, STR growth, Airbnb visibility

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