Think Fast Talk Smart: Communication Techniques 50. Telling Good Stories: How to Use the Elements of Narrative to Keep Listeners Engaged
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Feb 2, 2022 In this conversation, Paula Moya, a Stanford University professor and author, dives into the art of storytelling. She explains how compelling narratives can evoke emotions and inspire action. Moya emphasizes the importance of empathy and creating relatable characters in stories. She also discusses how to tailor narratives for diverse audiences, focusing on inclusivity, especially for underrepresented voices. Additionally, they explore the power of storytelling in leadership, highlighting techniques that engage and motivate listeners.
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Defining a Good Story
- A "good" story is subjective and depends on the audience's values and experiences.
- Familiarity, novelty, and surprise are key elements.
Tailor Stories to Medium
- Consider the medium of your storytelling (written vs. spoken).
- Spoken stories may need more repetition and simpler structures than written ones.
Inclusive Storytelling
- Include diverse characters and perspectives to promote inclusivity.
- Be mindful of stereotypes and aim for authentic representation.