StreamTime Sports The keys to unlocking and protecting live sports revenues
Sep 3, 2025
Olga Kornienko, COO and co-founder of EZDRM, is a content protection expert with a wealth of knowledge in streaming security. In this conversation, she delves into how piracy influences media rights deals, highlighting the financial risks for all sports, not just major leagues. Olga discusses the evolution from linear to streaming security and stresses the importance of layered strategies like double encryption. She also touches on the necessity of DRM for live-event integrity, showcasing innovative technologies that make it increasingly difficult for pirates to operate.
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DRM Is The Foundational Lock
- DRM is the foundational control that defines how content can be used and for how long.
- It functions like a lock and key, unlocking access without decrypting or removing protections.
Start Small And Layer Security
- Start with DRM but layer protections gradually rather than buying an expensive all-in-one system immediately.
- Use vendors with clear APIs and prebuilt integrations to reduce time and complexity.
DRM Alone Won't Stop Pirates
- DRM alone cannot stop all piracy because pirates can harvest keys or record playback externally.
- Additional controls and innovations are necessary as attacks evolve, including AI-assisted threats.