771 Andrea Faulkner Williams: Co-Founder & Head Mama of Tubby Todd

Nov 24, 2025

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On today’s episode, Kara welcomes Andrea Faulkner Williams, Co-Founder and “Head Mama” of Tubby Todd Bath Co. — the clean, joyful, and fast-growing skincare brand that’s reshaping the baby-care industry.
Andrea’s journey began with a simple but pressing challenge: finding gentle, effective products for sensitive skin when nothing on the shelf truly worked. That personal need sparked a mission that would evolve into Tubby Todd — now the #1 baby skincare brand on Amazon, fueling the majority of growth in a $50B category and outpacing legacy players through community, clarity, and clean ingredients. With a digital audience of more than 600K and a fiercely loyal customer base, Tubby Todd has become a modern case study in consumer trust, storytelling, and bootstrapped innovation.
In this episode, Andrea shares how she went from testing early formulas at home to building a nationally recognized brand, what it takes to scale without celebrity investors or massive ad budgets, and why authenticity still beats everything when it comes to connecting with consumers. From early obstacles to breakout moments, her story is packed with lessons about category disruption, brand voice, product excellence, and building a mission-driven business in a crowded space.

To learn more about Andrea Faulkner Williams and Tubby Todd:
https://www.instagram.com/andreafaulknerwilliams
https://www.linkedin.com/in/andreafaulknerwilliams
https://www.instagram.com/tubbytodd
https://www.tiktok.com/@tubbytodd
https://www.tubbytodd.com