Mills McQueen is a filmmaker and entrepreneur, passionate about health and wellness. He is the CEO & Founder of wellness companies Mineral Health, Mycro, and media brand Ceremony. Last week, Mills launched Dos, a potato chip brand using only potato, salt & tallow for a healthier, more flavorful snack. Combining his branding expertise with a commitment to quality, Mills has created a unique product that stands out in the market.

Key topics discussed:

- Return to traditional nutrition and art, emphasizing single-ingredient foods and authentic connection.

- Impact of modern technology on human connection and attention spans.

- Building authentic brands through long-form storytelling and genuine customer relationships.

- Anti-conformist approach to life and business, focusing on constant reinvention and personal conviction.

- Challenges and successes in developing products aligned with a health-focused nutritional philosophy.

Timestamps:

(00:00) Return to Tradition in Nutrition and Art
(02:00) Rise of Long Form Storytelling
(03:00) Class System and Consumption of Art
(06:00) Re-evaluating Healthy Food and Business Practices
(07:00) Building Authentic Brands through Content
(09:00) Entrepreneurship and Ethical Marketing
(13:00) Anti-Conformist Approach to Life and Business
(16:00) Developing Products with Authentic Conviction
(18:00) Importance of Naivety and Simplicity in Business
(26:00) Gratitude and Friendship with Founders

*** LINKS***

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Connect with Mills McQueen:

Instagram
YouTube

Connect with Mineral:

Instagram
Website

Connect with Mycro:

Instagram
Website

Connect with Ceremony:

Instagram

Connect with Dos:

Instagram

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YouTube - Meat Mafia

Connect with Noble Protein:

Website - Noble Protein
Twitter - Noble Protein
Instagram - Noble Protein

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