Unite SEO and wider brand strategy for enhanced engagement - Annika Haataja

David and Annika discuss the importance of uniting SEO and wider brand strategy for enhanced engagement.

Discussion topics include:

- What does Uniting SEO and wider brand strategy mean?

- What does this mean in terms of SEO and brand marketing departments working together?

- How does this enhance engagement?

- How does enhanced engagement have a measurable impact on SEO?