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Income Stream Lessons from 10 Top Indie Podcasters (Classic)

Aug 8, 2025
Murr Lafferty, a seasoned podcaster with two decades of experience and host of 'I Should Be Writing,' shares her insights on effective monetization strategies, especially through Patreon. D Carry, the voice behind 'Travel N Sh!t,' discusses navigating sponsorships and utilizing affiliate codes. They explore the real-world successes and failures of various income streams, stressing the importance of aligning monetization with audience interests and the need for patience in building revenue without stifling creativity.
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ANECDOTE

Repackaged Interviews Became Books & Kits

  • Gabe repackaged interviews into books and a game-design starter kit that sold well.
  • He asked his audience what they needed and built a high-quality product to fill that gap.
ANECDOTE

Long-Term Patrons And Back-Catalog Bundles

  • Mur Lafferty joined Patreon in 2014 and still has long-term supporters she rewards.
  • She packages back-catalog seasons into downloadable zip files to offer patrons archived content.
ANECDOTE

Programmatic Ads Yield Slow Early Returns

  • Paul Cheel uses Buy Me A Coffee, Ko-fi and Patreon for pocket money and tried programmatic ads.
  • He found Libsyn/AdvertiseCast slow to kick off and not yet a major revenue source.
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