Monetizing Podcasts: Strategies and Cautions

There is no shortage of potential income streams for your podcast. But rather than telling you all the things you could try, how about some real-world case studies from ten successful independent podcasters?

Our recent survey suggested that only 1 in 4 indies monetize their content, despite the majority of them wanting to build some income streams.

So, on this episode of Podcraft, we’re going to dig into the monetization methods and strategies that have actually worked for our IndiePod Legends, as well as the many that haven’t!

The aim here is to show that while some revenue streams are a good fit for some, they don’t work so well for others. We’ll also answer questions like:

• WHEN should you try to monetize?
• What are some great on-ramps for smaller podcasts?
• Can monetizing your content hamper your creativity?

The Podcasts

• The Joy of Cruising
• Wild for Scotland
• Travel N Sh!t
• Board Game Design Lab
• She Well Read
• Fighting Through
• Lush Life
• The Mindful Marketing Podcast
• I Should Be Writing