The BetterLife Podcast

How To Build Wealth With "Boring" Businesses & Sweaty Startups | Nick Huber (EP 143)

30 snips
Apr 29, 2025
Nick Huber, author of The Sweaty Startup and self-storage investor, shares his journey from moving businesses to thriving in self-storage. He emphasizes the significance of resilience in entrepreneurship and the value of hard work over glamorous ideas. Huber discusses effective strategies for leveraging virtual assistants to streamline operations and the importance of nurturing familial relationships amidst professional aspirations. He also offers insights on navigating parenting challenges in a tech-driven world, blending personal growth with entrepreneurial success.
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ADVICE

Choose Boring Businesses

  • Avoid sexy, competitive business sectors and focus on boring industries with proven money-making models.
  • Innovation is fine, but chasing the new and world-changing without resources is risky for most entrepreneurs.
ANECDOTE

Chalk Ads Grew Moving Business

  • Nick grew his first moving/storage company by writing chalk ads on a busy campus bridge.
  • This simple, persistent strategy drove signups directly and grew the business without sophisticated marketing.
ADVICE

Master Sales with Repetition

  • Embrace sales as a vital skill since entrepreneurs sell constantly: to customers, employees, and partners.
  • Recognize no one’s naturally good at sales; improve proficiency by consistently practicing.
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