Never Panic: Sales and Marketing Math in the COVID Crisis

Good advertising has always been about tracking data: Try something, track it, revise it, and track it some more. That hasn't changed just because we're in a pandemic. What might change, however, is your ad strategy.

Two-Brain Business is constantly collecting data on what's working and what's not in the microgym world. Here, digital-marketing expert Mateo Lopez shares what he's learned so far about advertising and lead conversion in the time of COVID-19.

Links:

COVID-19 Resources
Join the Gym Owners United group on Facebook
Free Tools
Book a Free Call

Contact:

mateo@twobrainbusiness.com
mike@twobrainmedia.com

Timeline:

2:06 – Clicks and conversions during coronavirus.

4:01 – What gyms are selling right now.

5:43 – Priority number one: retaining your current clients.

8:27 – Sell accountability, not programming.

10:27 – Sell to the situation—there’s nothing but time.

12:38 – Kids programs.

16:14 – Lead magnets vs. straight-up sales.

21:29 – Why Zoom classes might not be the answer.

25:26 – What your ad copy and media should look like now.

30:53 – Don’t panic; track your data.