Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

What’s Up THIS WEEK: AI Must Knows! 💀Emoji Secrets! 😦Netflix 'The Monster', and Sora 2! | Ep. 429

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Oct 14, 2025
This week, dive into the spooky side of marketing with innovative AI insights from Microsoft. Discover how to optimize your website using clear Q&A formats and avoid hidden content pitfalls. Jay reveals the best Halloween email subject lines and top emojis that beat the classic pumpkin. He discusses YouTube's new feature for alternate video endings and gives his unfiltered thoughts on the controversial Netflix series, The Monster. Plus, a compelling recommendation for the Amanda Knox Hulu series rounds out the discussion!
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INSIGHT

Microsoft's AI Signals Shape Search

  • Microsoft published explicit guidance about what AI tools look for when scraping websites.
  • These signals shape results in Copilot and many ChatGPT-powered experiences, so they matter for SEO and content design.
ADVICE

Structure Content For AI Scanning

  • Do publish clear, self-contained Q&A blocks and concise lists or tables on your site.
  • Avoid hiding key info in PDFs, accordions, images without alt text, or screenshots so AI can scan it easily.
ADVICE

Ditch Vague, Empty Marketing Copy

  • Avoid vague marketing copy like "we'll help you grow" because AI and people ignore it.
  • Replace fluffy claims with specific problems solved and measurable outcomes.
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