Liam James Ward is the General Manager of music-focused social media agency, Something Something. With a deep background in audience development, playlist strategy, A&R coordination, and grassroots promotion, Liam has worked on award-winning campaigns with major labels and independent artists alike. His journey from tastemaker DJ to industry leader makes him a unique voice in helping artists build meaningful careers in the streaming era.

In this episode, Liam shares how artists can use social media and audience development to create sustainable, fan-powered careers.

Key Takeaways:

Why building genuine relationships with fans is more powerful than chasing algorithms
How to develop a content strategy that balances short-term attention and long-term engagement
Simple ways to turn casual followers into super fans who support your music financially and emotionally

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→ Learn more about Liam and his work at: somethingsomething.social

Book an Artist Breakthrough Session with the Modern Musician team:

https://apply.modernmusician.me/podcast

#290 - Liam James Ward: From Tastemaker to Trailblazer—Winning Music Marketing Tactics