Science Quickly A Psychologist’s Tips for Avoiding Overconsumption This Black Friday
Nov 27, 2024
Cathrine Jansson-Boyd, a consumer psychology professor at Anglia Ruskin University, shares insights into avoiding overconsumption during Black Friday. She discusses the psychological tricks that drive impulsive buying, like FOMO and adrenaline. Listeners learn how to recognize deceptive marketing tactics and adopt sustainable shopping habits. Cathrine emphasizes planning and self-reflection to make smarter purchases, helping people navigate high-pressure sales with confidence and reduce the regret often tied to impulse buys.
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The Psychology of Bargains
- Consumers are conditioned to focus on price, making bargains exciting.
- This excitement triggers an adrenaline rush and activates the brain's pleasure center.
FOMO in Sales
- Stores use "fear of missing out" (FOMO) to drive sales.
- Limited-time offers and low-stock warnings create urgency and excitement.
Black Friday Frenzy
- The combination of excitement and FOMO can lead to irrational behavior.
- Black Friday fights illustrate the intensity of these emotions in a retail setting.