Cathrine Jansson-Boyd, a consumer psychology professor at Anglia Ruskin University, shares insights on avoiding overconsumption during the Black Friday frenzy. She discusses the psychological triggers behind impulse buying and explores how marketing tactics exploit consumer emotions. With strategies to combat FOMO and practical tips to budget wisely, Cathrine emphasizes the importance of mindful shopping. List-making and price monitoring can transform your shopping experience from chaotic to strategic, preventing buyer's remorse this holiday season.

Cathrine Jansson-Boyd, a consumer psychology professor at Anglia Ruskin University, shares insights into avoiding overconsumption during Black Friday. She discusses the psychological tricks that drive impulsive buying, like FOMO and adrenaline. Listeners learn how to recognize deceptive marketing tactics and adopt sustainable shopping habits. Cathrine emphasizes planning and self-reflection to make smarter purchases, helping people navigate high-pressure sales with confidence and reduce the regret often tied to impulse buys.