A Founder's Worst Nightmare: The Day I Had to Fire My Best Friends

What's the hardest decision a founder can make? For Freddie Laker, it was firing his best friends. In this painfully honest interview, the founder of the $48M+/year Chameleon Collective shares the story of how business and friendship collided. You'll also learn the counter-intuitive motivation for his success, he started his company out of pure anger with corporate America. Freddie breaks down his radical "no bosses, no employees" business model, where the team can earn up to 80% of the company through a merit-based system, and shares the million-dollar mistake that taught him his most valuable lesson. Check out the company: https://www.chameleoncollective.com

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🕒 CHAPTERS

00:00 - The Hardest Decision I've Ever Made

06:19 - Fueled By Anger: Why I Built a "Non-Company"

12:33 - No Bosses, No Employees: Our Radical Ownership Model

18:29 - My Biggest Fear Isn't Failure, It's Being Trapped

24:45 - A Founder's Worst Nightmare: Firing My Best Friends

31:11 - How I Play Chess With Every Business Decision

37:20 - My Father's Best Advice: "I've F'd Up Things You Haven't Even Thought Of"

43:21 - My $1,000,000 Startup Mistake

55:19 - This $100,000 Coffee Mug is My Secret to Winning Negotiations

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