Beyond OTA Savings: Why Direct Bookings Are Your Key to Understanding Guests - Chris Bowling, BWH Hotels

In this episode, Chris Bowling, Head of Digital and Consumer Marketing at BWH Hotels Great Britain, shares insights on the importance of direct bookings, the role of OTAs, and the impact of AI on the hospitality industry.

Read Chris' newsletter, The Hotel Hype.

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands