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Choosing the appropriate market for rental property investment is critical for success, akin to needing the right soil for gardening. A solid market provides the foundation for potential profitability; without it, the investment may struggle to yield positive results. The two essential criteria for a good market include strong demand and affordability. Strong demand is characterized by population growth and the presence of high-paying jobs, while affordability ensures that rental prices relative to property costs allow for sufficient cash flow.