“I think every company should be thinking about is create a product-led growth strategy. You don't have to implement it. You don't have to say, "this is how we're going to run our company." But I think if you step back to think about what it would look like if we use product-led growth in our company, you would probably build much better products.” - Mark Stiving What trends will shape the future of pricing? In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews pricing guru Mark Stiving about pricing trends and predictions for 2023. They discuss:

Companies moving toward usage-based pricing
What is product-led growth
Why net-dollar retention is the single most important KPI
The importance of compensation for the sales team that grows customers
Pricing and AI

Additional Resources: Enroll in the Pragmatic Price course today to learn how to evaluate the competitive and market environment, create effective price segmentation strategies, and implement and measure pricing strategies that support your organization's goals. Is your subscription business stuck in neutral? Shift into high gear with the on-demand course, Accelerate Your Subscription Business. Led by pricing expert Mark Stiving, this course will help you streamline your business for success and give you the clarity and certainty you need to drive growth. Keep Learning About Pricing From Mark Stiving
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Pricing Case Study: Shrinkflation and Why You’re Getting Less but Paying More

Expert Insights on Pricing Trends for 2023 with Mark Stiving