Creator Science

#202: Zack Honarvar – What he learned from working with 10,000 creators

Jul 16, 2024

51:45

Snipd AI

Zack Honarvar shares insights from working with 10,000 creators, discussing traits of successful creators, the importance of curiosity, pitfalls to avoid, defining success, and advice for small creators. Topics include work ethic, personality, and the changing landscape of opportunities for creators.

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Quick takeaways

Highly successful creators prioritize quality over views or revenue for long-term success.

Authenticity and genuine evolution on-screen are crucial for sustaining audience engagement.

Success in the creator space requires a relentless work ethic and sacrifices for growth.

Deep dives

Optimizing Business Efficiency with Notion Systems

Building solid systems in Notion to support a growing business can save time and drive revenue. CreatorHQ, a workspace solution, streamlines tasks, content creation, and team collaboration. Utilizing CreatorHQ has led to increased publication frequency and nearing $1 million in annual revenue. By centralizing data and processes, creators can enhance productivity and effectiveness.

Consistent Improvement Leads to Success

01:07

The Magic Is In the Work You’re Avoiding

00:36

Focusing on Fulfillment Over Views and Success in Content Creation

04:06

Uniqueness Advantage (Skill, Place, Industry, Perspective)

00:48

Intro

2min

Insights from Working with 10,000 Creators on Success and Growth

2min

Keys to Success in Content Creation

14min

Original Content vs. Cover Bands

6min

The Realization and Sacrifices of Success

15min

Building a Loyal Audience and Longevity as a Content Creator

4min

Strategies for Content Creators to Achieve Growth

5min

Opportunities for New Creators and the Shift towards User-Generated Content

2min

Zack Honarvar started managing YouTubers like Yes Theory and Airrack BEFORE they were the massive channels you know them as today. He also co-founded CreatorNow, a learning community that’s helped creators like Jenny Hoyos and Daniel Wall blow up their channels. Zack has worked with more than 10,000 creators since 2017, so I wanted to ask him: What separates the top .1% from the rest?

In this episode, you’ll learn