The Strength Connection #26 - Rick Mayo: Systematic Approach
In the 26th Episode of The Strength Connection Podcast, Mike and our special guest CEO and founder of Alloy Personal Training and Alloy Franchise, Rick Mayo @coachrickmayo will talk about The Haircut Story, 1 on 1 coaching vs Group coaching, 97% retention and the importance of having a systematic approach for your business.
Join us in this insightful and captivating talk!
In this chapter you will discover:
(2:00) Introducing our special guest, CEO and founder of Alloy Personal Training and Alloy Franchise, Rick Mayo @coachrickmayo
(2:10) How Mike met Rick Mayo
(2:50) The haircut story
(7:50) Empowered to make your clients happy
(11:40) Nobody cares how much you know until they know how much you care
(13:50) Rick's anniversary!
(19:00) “Pain is a great teacher”
(22:00) The importance of a systematic approach in your business
(23:00) Systemazing
(24:30) Setting the Table by Danny Meyer https://www.amazon.com/Setting-Table-Transforming-Hospitality-Business/dp/0060742763
(26:20) Transition from 1 on 1 personal training to group training
(29:00) The power of training small groups in your business
(30:00) The lost art of connection
(32:40) Why Rick doesn’t like the 1 on 1 business model
(33:00) Rick explaining in detail the benefits of training groups
(37:40) It’s typically more in the mind of the coach, not of the client
(40:00) The type of businesses that took advantage of the pandemic
(48:40) 1 on 1 coach is not a good business model because it’s expensive to hire the coach and it’s expensive for the client
(51:20) Scalable system: Be in the right place, pick the right customer, have the right induction process, program and communication tool that connects the dots
(52:40) 97% retention
(55:00) Shout out to Artemis Scantalides @artemis_scantalides, knowing your worth
(56:00) What happens with the client when they pay more
(58:30) How to handle a client who doesn’t want to show up to the gym
(1:00:20) Money is just a mechanism, not only to help more people, but it’s also a threshold to get people interested to show up
(1:01:10) Focus on the transformation
(1:03:10) We don’t talk money, we talk clients and goals
(1:05:20) Where to contact Rick Mayo @coachrickmayo https://alloyfranchise.com/