Building Consumer Trust for Mainstream Adoption | Sean McLeary, VP, Prod. Exp. (InTapp) | LaunchPod

Today, we’re talking with Sean McLeary, VP of Product Experience at Intapp.

In this episode, we’ll explore:

• How Sean turned Macys.com and Macy’s brick-and-mortar into one cohesive experience, increasing revenue across both sources
• How the team at DocuSign improved the UX to go from tech darling to mainstream product
• The current landscape of AI adoption, addressing "empty box syndrome," and how AI’s parallels to the early stages of the internet help us understand how user behavior might evolve

Links

LinkedIn: https://www.linkedin.com/in/smcleary/
Intapp: https://www.intapp.com/

Resources

How To Say "Not Yet" To Enterprise | Deepti Mendiratta, VP Of Products (HungerRush) | LaunchPod: https://youtu.be/WHapWGbuS0Q
How to A/B test your product to millions in ARR | Eric Metelka, Head of Product (Eppo) | LaunchPod: https://youtu.be/3u5vovkAtXc

Chapters

00:00 Intro
01:23 Challenges in Bridging Physical and Digital Retail
03:13 Macy's Digital Transformation
06:44 User Research and Implementation
12:30 Impact and Results of Macy's Integration
15:04 Introduction to DocuSign's Evolution
20:42 Challenges in Highly Regulated Industries
21:51 User Research and Common Themes
22:11 DocuSign's Feature-Rich Product
23:40 Sender and Signer Dynamics
28:16 Trust Layer and Proof of Insurance
32:28 AI and Data Ownership
35:42 The Future of AI in Everyday Life
40:37 Outro

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Special Guest: Sean McLeary.