EO Career Advice for Ordinary People ㅣJoshua Zerkel | EO
Oct 27, 2025
Joshua Zerkel, Head of Global Engagement Marketing at Asana, shares his non-linear career journey. He discusses the importance of saying yes to opportunities and how he transitioned from web design to instructional design. Zerkel offers valuable advice on networking and seeking mentorship, particularly for those in tech. He emphasizes the need to embrace uncertainty and prioritize tasks to boost productivity. With insights into building community programs, he highlights the excitement of working on mission-driven projects in the fast-paced tech industry.
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From Detroit To Diverse Early Roles
- Joshua Zerkel describes a non-linear career that began in Detroit and shifted from web design to instructional design and consulting.
- He combined roles like productivity consulting and TV producing to learn fast and find opportunities.
Expertise Led To Job Offer
- Joshua built deep expertise in Evernote by recommending it to clients and writing books about it.
- That work led Evernote to hire him and expand his role into global customer-facing marketing.
Ask For Opportunities Proactively
- Ask for opportunities and conduct informational interviews to learn how roles actually work.
- Request introductions and ask people how they got there to open paths for yourself.
