Profit Made Simple 10 Lessons from Top Performing Fitness Businesses in 2025
What separates good fitness businesses from great ones? In this solo episode of Profit Made Simple, Coach Dan Henderson shares ten powerful lessons drawn from some of the highest performing clients in the Fitness Prophet community throughout 2025. As we kick off 2026, these insights provide a practical blueprint for any fitness business owner looking to grow with more clarity, confidence and consistency.
From going all-in on innovation and scaling what’s already working, to sharpening marketing messages, investing in teams and stepping into stronger leadership, Dan unpacks the real decisions that led to extraordinary growth. You’ll hear how gym owners across Australia, New Zealand and Canada increased members, improved retention, launched new revenue streams and transformed their identity from technician to business owner. If your goal is more income, more impact and more freedom in 2026, this episode will challenge you to raise your standards and commit fully to what matters most.
Our favourite quotable moments:
“Don’t dip your toe in - if you see an opportunity, go all in.” - Dan Henderson
“Leadership is always the problem and always the solution.” - Dan Henderson
“It’s not enough to be a great technician; you must become a great business owner.” - Dan Henderson
Resources:
Dan Henderson - Website, Instagram, Facebook and YouTube
About Dan:
Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Fitness Profit and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.
Related: business growth, leadership, marketing, retention, fitness industry, entrepreneurship, systems, mindset, scaling