In this episode, David sits down with Vikram Deol and Cody May from Sheridan Street to uncover the harsh realities that cause most agents to fail and quit. From ineffective sales processes to poor messaging and a lack of strategic follow-up, they reveal the mistakes holding agents back and share actionable strategies to overcome them. If you’re tired of spinning your wheels and ready to level up, this episode is for you.

KEY TALKING POINTS:

0:00 - Introduction

0:22 - Breaking Down Cody And Vikram’s Business

5:50 - The 5 Step Framework To Help An Agent Warm Up A Lead

13:14 - What They Found Surveying Calls At Their Call Center

16:12 - Recapping The 5 Steps & Giving An Example

18:33 - A Great Question To Ask Sellers

20:47 - Examples Of Using The 5 Steps In Conversation

29:30 - Role Playing The 5 Steps

36:11 - What Most Agents Do

42:20 - Cody And Vikram’s Training Program

43:05 - Their Advice For Agents Who Are Struggling

46:45 - Outro

LINKS:

Instagram: Sheridan Street

https://www.instagram.com/sheridanst.io/

Website: Sheridan Street

https://sheridanst.io

Instagram: David Lecko

https://www.instagram.com/dlecko

Website: DealMachine

https://www.dealmachine.com/pod

Instagram: Ryan Haywood

https://www.instagram.com/heritage_home_investments

Website: Heritage Home Investments

https://www.heritagehomeinvestments.com/

305: The Brutal Truth About Why Real Estate Agents Fail