Sales Talk for CEOs How Word of Mouth Was All We Ever Used to Attract New Business with Nancy Duarte
Nancy Duarte is the CEO of Duarte, a company that specializes in the art of persuasive communication. YShe’s known as “the Storyteller of the Valley” and the author of six best-selling books, including Resonate and slide:ology. Her famous TedTalk has had over 3 million views. What you may not know is that although her business was founded in 1988, she is only now growing an outbound sales team. That's right. Nancy has experienced over 30 years of exponential growth using inbound sales exclusively. Even in those early years, before the books and the fame. Want to know how she's done it? Then you'll have to listen to this episode of Sales Talk for CEOs.
Click to Tweet: @NancyDuarte, #CEO of @Duarte, talks about how to grow your #biz with #inboundsales on this episode of #Sales Talk for CEOs!
During our conversation, Nancy discusses how she has grown her company using inbound sales. You'll learn her strategies to get leads pounding on the door, including top-quality service, word-of-mouth marketing, and thought leadership. She also shares insight into how she qualifies leads to ensure she works with the right clients. Nancy's story includes a cautionary tale about growing too fast and the details of how she’s recently set up the company to scale. If you want to handle inbound sales more effectively, you'll want to listen to this episode!
Highlights
1:54 Early sales experience: "I was scrappy and tenacious."
5:20 New technology, new business ideas
13:37 Growing a business with inbound sales
18:49 "Cautionary tale…growth brought us to our knees."
23:37 Preparing to scale
32:36 Adding outbound sales to a mostly inbound system
40:48 Communication tip for CEOs: it's all about empathy
Quote
"Once you know exactly who the ideal customer is, stick with it, and then you have to learn how to say no. It's hard sometimes, but it is what it is."
Connect with Nancy Duarte in the links below:
Website: https://www.duarte.com/
LinkedIn: https://www.linkedin.com/in/nancyduarte/
You can learn more about and connect with Alice Heiman in the links below:
Website: https://AliceHeiman.com
LinkedIn: https://www.linkedin.com/in/aliceheiman/